The election is over! Whether you won or lost, your ads have stopped and signs are coming down, but your website is still online. Avoid the common pitfall of letting your site go dark—use this quick action plan to decide on the best next steps for your digital presence.
“Everybody in politics claims to want to get everybody out of poverty. What’s the opposite? Wealth. And what is often criticized by the left? Wealth.”
1. Immediate Updates
Post a final update: Share election results, thank your supporters, and add a few pictures from the campaign trail.
Manage donation links: Hide or update donation buttons according to post-election rules and financial needs.
Clean up content: Archive past event notices so the site stays current, and save important statements, news, or press releases.
2. Choose Your Long-Term Strategy
Stay connected between campaigns: If you plan to run again, keep the site active with monthly blog posts or updates on local community issues to maintain your audience and search engine rankings.
Repurpose the site: If you are stepping away from political campaigns, transition the domain and content toward a personal blog, business site, or community project.
Redirect your domain: If you took office or have a main site, seamlessly redirect traffic from your campaign URL to your official page.
3. Protecting Your Domain
Whatever strategy you choose, do not let your domain name expire. Retaining your domain protects your personal brand and avoids extra costs or loss of web authority:
Enable Auto-Renew: Ensure your domain registrar has an up-to-date payment method and contact email on file.
Prevent Takeovers: If a domain expires, others can buy it, potentially placing unwanted content on a URL associated with your name.
Preserve Backlinks: Keeping your domain active preserves valuable links built during the campaign.
Next Steps
Keeping a low-level digital presence going is much easier than starting from scratch for the next election cycle. Need help maintaining, updating, or repurposing your site? Reach out to explore options for your campaign website!
